Sunday, April 25, 2010

The Melbourne Storm Saga

The NRL spent millions building their brand in Melbourne over the past 13 years. In one day they destroyed it. David Gallop time after time after time has shown that he is completely and utterly incompatent as a CEO. Why did they not offer a higher salary cap as the AFL has done in their developing markets?
Under the counter player payments go on at EVERY club and to say that it doesnt is moronic. The NRL have just handed the ARU, the Melbourne rugby market on a platter (sponsorships, players, fans).
Another thing that puzzles me is the fact that the NRL is 25% owned by NEWS Ltd and the STORM are 100% owned by NEWS Ltd. In effect they are fining themselves. Does anyone else think it is strange that a massive company like NEWS Ltd did not know what was going on?

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